The visual system was designed to balance visibility with structural credibility. A vibrant orange was defined as the core brand color. It references traditional roof tile tones while introducing a contemporary and energetic character. The color communicates craftsmanship, confidence, and practical strength — qualities directly aligned with the company’s work. In applied environments such as construction sites, vehicle branding, and workwear, the orange ensures high visibility and immediate recognition. The typographic foundation is CF DIN Book, chosen for its classic and straightforward character. The typeface recalls the visual language traditionally associated with construction companies and skilled trades, giving the identity a familiar and established presence. Rather than appearing overly modern or technical, its functional character reflects the practical nature of the roofing profession. Combined with the bold geometry of the logo and the distinctive orange, it creates an identity that feels reliable, experienced and rooted in craftsmanship.